As a musician, it’s a constant challenge to get your music heard by a wider audience. With the rise of streaming services, Spotify has become a key player in the music industry, boasting over 489 million active users.
For independent artists, having a significant number of monthly listeners on Spotify is a crucial factor in gaining recognition and generating income.
However, how can you increase your monthly listeners on Spotify? In this guide, we will explore nine tried-and-tested strategies to help you grow your monthly Spotify listeners and build your fanbase.
From optimizing your profile to pitching to curators and engaging on social media, this guide provides you with practical tips and actionable steps to elevate your music career.
Understanding Spotify Monthly Listeners
Before delving into the strategies to get more Spotify monthly listeners, it’s essential to understand what this metric means and why it’s important for your career.
The number of unique listeners who have listened to your music on Spotify in the last 28 days is referred to as monthly listeners. This number can fluctuate based on various factors, such as releasing new music, the effectiveness of your promotional strategies, and fan engagement.
Having a large number of monthly listeners is a key metric to track because it reflects the popularity and reach of your music. Many monthly listeners can attract the attention of playlist curators, music industry professionals, and potential fans, leading to more opportunities for exposure and growth.
Now that we understand the significance of Spotify monthly listeners, let’s look at the strategies you can implement to increase this metric and boost your career.
Factors Affecting Monthly Spotify Listeners
Various factors affect your monthly Spotify listeners. Understanding these factors can help you develop a strategy to increase your monthly listeners. Here are the key factors:
- The number of Spotify followers: The number of followers you have on Spotify plays a significant role in the number of monthly listeners you have. Your followers receive notifications every time you release new music, which can lead to an increase in monthly listeners.
- Spotify algorithm: Spotify’s algorithm is designed to promote popular music and push it to a wider audience. The more your music is played and saved, the greater the chance it will be promoted by Spotify’s algorithm. This means the algorithm can work in your favor, but you need to ensure your music is played and saved enough to activate it.
- Consistency: Consistency is crucial for increasing your monthly listeners. If you regularly release new music and update your profile, you’re more likely to keep listeners engaged and interested in your music.
- Engagement: Engaging with your listeners is key to increasing your monthly listeners. By connecting with your listeners on social media and responding to their comments, you can build a loyal fanbase that regularly listens to your music.
- Playlists: Playlists are a great way to increase your monthly listeners. If your music is added to a popular playlist, it can be exposed to a broader audience, which can lead to an increase in monthly listeners.
- Marketing: Marketing is an essential factor in increasing your monthly listeners. By promoting your music through social media, email marketing, and other channels, you can reach a wider audience and increase your monthly listeners.
How to Increase Your Monthly Spotify Listeners
Now that we understand the importance of Spotify monthly listeners, let’s take a look at some practical steps you can take to increase your listener base.
1. Improve Your Craft Every Day
Before you think about promoting your music, it’s important to ensure it’s as good as it can be.
Spend time honing your craft, whether it’s practicing your instrument, improving your vocals, or refining your production skills. The better your music is, the more likely people are to listen to and share it.
2. Claim Your Spotify Artist Profile
If you haven’t done this already, make sure to claim your Spotify profile through Spotify for Artists. This allows you to update your biography, profile photo, artist pick, and featured playlists.
By keeping your profile up-to-date and engaging, you give your followers a reason to come back and listen to your music.
3. Stay Consistent
Consistency is key when it comes to building followers on Spotify. Make sure you’re regularly releasing new music, whether that’s every month, every two months, or quarterly.
Not only does this give your fans something to look forward to, but it also ensures you stay top of mind and on their playlists.
4. Pitch to Curators Daily
Pitching to playlist curators, blogs, and music magazines is essential to grow your audience. Look for playlists that match your music genre and contact the owners to ask them to add your tracks.
For some playlists, you may need to pay, but you can also find playlists created by regular users and pitch your tracks to them.
5. Make Spotify Your Focus
When you promote your new music, direct your fans straight to your Spotify page. By focusing on generating streams on Spotify, you can trigger the algorithm and potentially be added to algorithmic or editorial playlists. Do not dilute your efforts by promoting your music on multiple platforms.
6. Having a Release Strategy is Important
When releasing new music, it’s crucial to have a strategic plan for marketing and promotion. This includes deciding which marketing strategies you will deploy before, during, and after the release date. This can involve social media images, emails to your mailing list, behind-the-scenes content, music videos, and more.
7. Promote Your Song as Soon as It’s Released
Don’t just promote your music around the release date, but continue to promote it long after. You can reshare it on your social media, email it to your mailing list, and offer it to influencers, playlist curators, and blogs.
You can trigger the algorithm and get included in more playlists by generating a streaming peak that is big enough.
8. Engage in Social Media
Although social media can be challenging, it’s important to connect with your fans and followers. You can start attracting new listeners and followers by sharing relevant information and using the right hashtags. Make time to engage with individuals who are likely to become your fans.
9. Create an Email List
Promoting your music via email is crucial for your progress as a new music singer in the industry. You can reach out to your fans at any time and direct them anywhere by compiling a list.
Email subscribers are more engaged, and a percentage of them listens to your music more than followers on social media. Unlike followers on social media, a list is also an asset that you own and manage.
10. Use Our Promotional Services
After releasing a new song, its popularity can significantly fluctuate in the initial phase, with the number of daily listeners varying from day to day. Therefore, it’s not only difficult but also unwise to predict the song’s long-term success based on its performance in the first few days. While you can measure the initial interest in your music, accurately predicting future success is challenging due to the changing nature of listening behavior.
Regardless of whether the number of daily listeners increases or decreases over time, the number of monthly listeners is a more stable and objective measure of your music’s popularity. As such, purchasing Spotify monthly listeners can help you build a more authentic following over time if you’re looking to expand your audience.
Nowadays, people only respect artists if they already have a large following. Therefore, using our services to succeed in the music industry is much easier.
We recommend investing in monthly listeners to increase the visibility of your music and reach a broader audience. Buying Spotify followers is a legitimate form of promotion that can help you organically grow your followers.
Whether you’re sharing music or podcasts on Spotify, buying monthly listeners can help attract new followers and expand your audience. It’s a great way to increase your visibility on the platform and enhance your chances of success.
Additional Tips to Boost Spotify Monthly Listeners
While the strategies mentioned above are essential for gaining more monthly Spotify listeners, here are some additional tips to help you further increase your streaming numbers:
- Collaborate with other artists: Collaborating with other artists in your genre can help you reach new people. When you release a song with a well-known artist, you gain access to their followers, who may have never heard of you before.
- Leverage social media influencers: Social media influencers have a large following, and promoting your music through them can help you reach new listeners. You can collaborate with influencers to run a giveaway or a contest, which can encourage their followers to listen to your music.
- Run ads on social media: By displaying ads on social media, you can reach a wider audience and generate more traffic to your profile. You can target your ads to people who are interested in your music genre or to people who follow similar artists.
- Offer exclusive content: Providing exclusive content to your fans can make them feel special and can encourage them to return to your profile. You can offer exclusive tracks, live performances, or even merchandise to your loyal fans.
- Participate in music festivals: Participating in music festivals can help you gain exposure and connect with other musicians in your genre. You can perform live and promote your profile to the audience, encouraging them to stream your music.
By implementing these additional tips along with the above strategies, you can increase your monthly Spotify listeners and grow your fanbase. Remember that it takes time and effort to build a strong presence on Spotify, but with consistency and dedication, you can achieve your goals.
The Bottom Line
Increasing your monthly Spotify listeners is not an overnight process, but it can become one. It requires dedication, hard work, and consistency. Furthermore, with the right strategies and tools, it is achievable.
Remember to always keep your fans in mind, create high-quality content, and be open to learning and adjusting your strategies. With these tips and techniques, you are well on your way to success on Spotify.